Over a hundred years has passed since William Harvey and Andrew Davidson first collaborated in Milwaukee, USA to reinvent the motorcycle. The pairing has drastically changed the biking industry from selling mere vehicles to offering a whole new lifestyle.
By creating a biker image, the Harley Davidson made its competitors who were just selling mere vehicles eat dust. Harley ranks among the top growth stock since its 1986 IPO in America. It posts an annual earnings growth of 37% despite some setbacks.
It is easy to see why the Harley Davidson has enjoyed the biggest chunk of the bike market. Buying a Harley is like getting into a fraternity. When you purchase a unit, you also become a member of the Harley Owners Group or HOG as people like to call them. The Harley Davidsons legacy lives on in the brotherhood of Hog members.
While the company is reflecting robust earnings, there is some worry about how the company will fare in the next 100 years. It is interesting to note that a considerable percentage of Hog owners are baby boomers enjoying the benefits of their earnings and accomplishments in the 90s. What used to be a niche for young professionals, the HOG drivers are now growing older and its important that the Harley should appeal to younger demographics if they intend to survive the succeeding years.
Today's generation clearly favors the sleek sporty designs as opposed to the chunky and brassy design Harley Davidson is known for. We have to give credit to the company who refuses to buckle down as opposed to its past competitors. After suffering 15 long years of sales decline, it has rallied and has now been enjoying 11 years of ascent in sales.
The Harley depends more on image rather than performance for marketing strategies. Like other businesses who rely on such, it is vulnerable to changes in fashion and taste. Since the company cannot replicate the aging boomers, it is important that they dig down and appeal to the younger crowd. It is tricky for a company with a cult following like the Harley to devise changes. Newer popular models have water cooling engines which is a huge departure from the bike's air cooled ones. They could risk alienating their base crowd. If the Harley does away with the roaring sound, they can loose their customer base.
Dealers of Harley Davidsons are confident though that it will find a way to find a balance. They have done and awful lot in the past and with current efforts in sales strategies, the dealers are confident that the Harley will be able to reach out to the new crowd while still keeping faith with their old fanatical followers.
As the new century is well on its way, we can rely on the Harley Davidson to bridge the gap. It has been a legacy for over a century and will continue to do so in the next hundred years or so - 30329
By creating a biker image, the Harley Davidson made its competitors who were just selling mere vehicles eat dust. Harley ranks among the top growth stock since its 1986 IPO in America. It posts an annual earnings growth of 37% despite some setbacks.
It is easy to see why the Harley Davidson has enjoyed the biggest chunk of the bike market. Buying a Harley is like getting into a fraternity. When you purchase a unit, you also become a member of the Harley Owners Group or HOG as people like to call them. The Harley Davidsons legacy lives on in the brotherhood of Hog members.
While the company is reflecting robust earnings, there is some worry about how the company will fare in the next 100 years. It is interesting to note that a considerable percentage of Hog owners are baby boomers enjoying the benefits of their earnings and accomplishments in the 90s. What used to be a niche for young professionals, the HOG drivers are now growing older and its important that the Harley should appeal to younger demographics if they intend to survive the succeeding years.
Today's generation clearly favors the sleek sporty designs as opposed to the chunky and brassy design Harley Davidson is known for. We have to give credit to the company who refuses to buckle down as opposed to its past competitors. After suffering 15 long years of sales decline, it has rallied and has now been enjoying 11 years of ascent in sales.
The Harley depends more on image rather than performance for marketing strategies. Like other businesses who rely on such, it is vulnerable to changes in fashion and taste. Since the company cannot replicate the aging boomers, it is important that they dig down and appeal to the younger crowd. It is tricky for a company with a cult following like the Harley to devise changes. Newer popular models have water cooling engines which is a huge departure from the bike's air cooled ones. They could risk alienating their base crowd. If the Harley does away with the roaring sound, they can loose their customer base.
Dealers of Harley Davidsons are confident though that it will find a way to find a balance. They have done and awful lot in the past and with current efforts in sales strategies, the dealers are confident that the Harley will be able to reach out to the new crowd while still keeping faith with their old fanatical followers.
As the new century is well on its way, we can rely on the Harley Davidson to bridge the gap. It has been a legacy for over a century and will continue to do so in the next hundred years or so - 30329
About the Author:
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